A company that built decks, screen porches, and sunrooms came to us this past year with an ambitious goal: they wanted to double the size of their business, attract more leads, and leave their competitors in the dust. With a growing crew to keep busy, they were determined to stay competitive in their local market, without expanding their physical location. What they needed was a smart, aggressive digital strategy to outshine their rivals and secure more business.
Local Listings for Maximum Exposure
Next, we made sure the company was visible across all the right platforms. We helped them get listed on high-traffic online directories like Foursquare, Yellow Pages, and Bing. These directories not only helped boost their credibility in the eyes of Google, but they also gave potential customers more ways to find and contact the business.More listings meant more chances for the decking company to be seen and get clicks back to their website.
Google Ads to Drive Immediate Traffic
While SEO works long-term, Google Ads can drive instant results. So we launched a targeted campaign designed to attract clicks and conversions. We used the company’s expertise as a TrexPro Platinum Builder to create highly relevant ad copy that highlighted their unique selling points, including their certifications and reputation for quality.We handled all of the forms to get the approval from Google and Trex to use the Trex trademark so the decking company could start reaping the rewards.
Success
Key Insights
The Results: Overwhelming Growth and Increased Revenue - The numbers speak for themselves.
Compared to the previous year, our new Google ads saw a remarkable increase in Conversions by +72.76%, with the conversion rate rising to 14.13%. By the end of the year, the ads had generated 817,521 impressions. That’s a huge amount of visibility, and it turned into solid traffic with 15,395 clicks to their website.We started implementing our SEO strategy in March 2024 and by the end of the year, the website had racked up over 2,000 clicks and 256,000 impressions.
Their pages ranked at #1 for high-traffic search terms, including “deck installation near me,” “certified Trex installers,” and “deck installation.”The end result? They surpassed their revenue goals, a direct reflection of their online success.
Client Testimonial: A Partnership Built on Success
Here’s what the owner had to say about working with us:“I've been working with John and the team at Omega for over a year. Omega manages our 150k/year Ad and SEO budget and they all do a great job understanding our business and applying their expertise to help boost our ad results and organic search leads. Communication is spot on and if we need some changes they are always on top of it. We're #1 in about every keyword and category in our sector thanks to the entire team at Omega. Nice work, folks!”
Key Insight: SEO and Digital Ads Are a Game-Changer
SEO and Google Ads are essential for any local business aiming to scale in today’s digital-first world. They offer immediate traffic and long-term organic growth. Together, they’re a powerhouse combination. At the Omega Agency, we specialize in tailoring strategies that deliver results and maximize ROI for every client. If you’re ready to see your business grow, we’re here to help you get your brand in front of your dream customers.
Contact us today to schedule a free discovery call to get started.
